See a demoSell on Fruugo from your Shopify store, without the busywork
Relay Sentry is a Fruugo Shopify integration: it sends your products to Fruugo, brings Fruugo orders into Shopify and sends tracking back, across every market your Fruugo account sells into. When something goes wrong it tells you why and how to fix it.
Not on the Shopify App Store · Works inside your Shopify admin
Not selling on Fruugo yet? Apply to become a Fruugo retailer ↗
See it in action
Everything happens inside your Shopify admin. Each page opens with what needs you and what's going well, so you can see how your Fruugo store is doing at a glance.
The real app, showing an example store with invented numbers. Hover the charts to explore.
- Fix stuck ordersUrgent: 2 orders are stuckThey can't move forward until you look at them. Fruugo cancels orders that aren't confirmed within 7 days.
- See whichNeeds attention: Fruugo rejected 3 productsRejected products aren't for sale. Catalog shows Fruugo's reason for each one.
- Good: Connected to FruugoNew orders are imported automatically.
- ViewGood: 142 products live on Fruugo
- Good: 96% of shipments sent on timeWithin a day of confirming, over the last 30 days.
- Good: Product feed is completeEvery product passed Fruugo's checks.
- Good: Sales up 43% on the previous 30 days
Sales, last 30 days
Up and running in three steps
- ConnectInstall from your Shopify admin. A short Welcome page asks a few questions and suggests your settings, then add your Fruugo retailer login and press Test connection.
- MapPick a Fruugo category for each Shopify product type. Relay Sentry suggests matches from Fruugo's own category list and shows how many products each rule covers.
- RunPublish your catalogue in one click and Fruugo is kept up to date as it changes. Fruugo orders arrive in Shopify, and tracking goes back when you fulfil.
Step 01 needs an approved Fruugo retailer account. Apply on Fruugo ↗
Everything you need to run a Fruugo store from Shopify
Orders in, confirmed back
Fruugo orders become Shopify orders and are confirmed back to Fruugo as soon as the Shopify order is created. Cancellations and refunds in Shopify are reported to Fruugo too.
Tracking goes out on its own
Fulfil in Shopify as usual. The shipment and its tracking number are sent to Fruugo, and a later tracking change is sent as an update.
A fix queue, not an error log
Stuck orders are grouped by cause and SKU with a plain-English fix beside Shopify's own message. Relay Sentry checks live stock to tell you which ones look fixed, then retries them in one click. Add an email address in Settings and you're told when an order has been stuck for 15 minutes, and you can dismiss an order a retry can't fix.
Category mapping in one sitting
Unmapped product types are listed with the most products first, each with suggested Fruugo categories you can accept in bulk. Every rule shows how many products it affects.
Why isn't this product live?
Every product shows one of five states, from On Fruugo to Needs a fix, with the exact reason underneath (no category, invalid barcode, out of stock, rejected by Fruugo), and you can filter by either. Fruugo's own rejection message is shown beside the product, and a missing barcode or SKU can be entered right there.
Pricing built for marketplaces
Add a store-wide margin, override it per product type or collection, set a different markup per country, and schedule sales with start and end dates. Your Shopify prices are never changed.
Checked before Fruugo sees it
Barcodes, categories, images, variant counts and required fields are checked before every product is sent. A product that fails is held back with the reason shown, instead of reaching Fruugo broken.
You choose what stays in sync
Turn off syncing for title, description, images, price or stock separately, so edits you make on Fruugo aren't overwritten. A Last synced table shows how fresh orders, catalogue and stock are.
Ask Relay AI
An assistant inside the app that knows how Relay Sentry works and can look at your store: stuck orders, rejected listings and product types with no category. You can attach a screenshot to a question, and send the whole conversation to our support team in one click. It never changes anything by itself, and a category it proposes is saved only when you accept it.
A business review of your store
Relay AI writes a plain-English report from your orders, listings and setup, with a task list you can tick off. Your first report is free once you've been installed for 30 days.
Your store's health at a glance
The Dashboard opens with a verdict: what needs your attention, most urgent first, each item linking to the page that fixes it, and what is going well. Below it are sales, orders and best sellers for the last 7, 30 or 90 days.
Safety and manufacturer details
Type safety warnings, ingredients and a CE mark once for each product type, or let Relay Sentry add Fruugo safety fields to your Shopify products so each one can have its own. You can also map existing Shopify options or metafields to the manufacturer and safety fields. Where nothing is mapped, the manufacturer falls back to the vendor. Catalog flags products whose Fruugo category makes safety warnings, a CE mark or ingredients mandatory, and Attributes builds the file for Fruugo's Safety Information upload.
Packing slips and an honest performance estimate
Print packing slips from the Orders page, one at a time or in bulk, on a 4×6 label or a full page, with your own thank-you message. Fruugo's translated packing slip is one click away too. A separate page estimates your Fruugo performance level from the orders Relay Sentry has synced, labelled as an estimate because Fruugo calculates the real one itself.
Support that answers by email
Send a message from Help inside the app and the Relay Sentry team reads it. Our reply arrives in your inbox, and answering that email adds to the same conversation.
Switch apps without relisting
Coming from another Fruugo app? Upload your old feed and Relay Sentry keeps Fruugo's existing product IDs, copies your category rules, margin, lead time and safety stock, and sets an order cutover date so nothing imports twice.
Problems Fruugo sellers run into, and how we fix them
Open any card to see how Relay Sentry fixes it.
Fruugo orders that fail to import
Orders stuck behind an error nobody explains. See why they fail and how to clear them in one pass.
Products that never go live on Fruugo
Missing categories, bad barcodes and silent rejections. See exactly why each product isn't selling.
Missing Fruugo's order deadlines
One business day to confirm, seven before auto-cancel, and tracking that has to arrive. Stay inside every one.
Switching Fruugo apps without starting over
Keep your live listings and your settings. No duplicate products, no orders imported twice.
Stock and listings that drift out of date
Selling stock you don't have, and products you removed that are still for sale. Keep Fruugo in step.
Projected pricing
- Projected
Free
$0/month
Up to 50 Fruugo orders a month. No card needed.
50 free AI credits to try.
- Projected
Growth
$29/month
Up to 300 Fruugo orders a month. 14-day free trial.
100 AI credits a month included.
- Projected
Scale
$99/month
Up to 1,500 Fruugo orders a month. 14-day free trial.
300 AI credits a month included.
Need more than 1,500 orders a month? .
Projected pricing, shown so you can plan. Because Relay Sentry is set up privately, it isn't billed through your Shopify invoice, and we confirm your price with you before you start. Requires an approved Fruugo retailer account.
Questions merchants ask
Why isn't Relay Sentry on the Shopify App Store?
Shopify isn't currently accepting apps that connect a store to an outside marketplace like Fruugo, so we set Relay Sentry up privately for each store instead. It still runs inside your Shopify admin, like any other app.
How do I get it?
Use the Contact us link at the bottom of this page. We'll show you Relay Sentry working on our demo store, and if it suits you, we set it up on yours.
What does Relay Sentry do?
Relay Sentry is a Shopify app that connects your store to the Fruugo marketplace. It sends your products to Fruugo, brings Fruugo orders into Shopify, and sends shipment tracking, cancellations and refunds back to Fruugo.
Do I need a Fruugo account first?
Yes. You need an approved Fruugo retailer account. Relay Sentry uses its credentials to talk to Fruugo on your behalf. If you don't sell on Fruugo yet, you can apply on Fruugo's own site.
How do my products get to Fruugo?
Relay Sentry is a sales channel in your Shopify admin, so you choose which products go to Fruugo the way you would for any channel. Until you add the first one, every active product is sent. Relay Sentry publishes your products straight to Fruugo through Fruugo's Product API: click Publish everything that's ready once, and after that product changes are sent again on their own, and stock and price changes reach Fruugo within minutes. Fruugo allows one listing method per store, so a store already listing through a CSV feed keeps its feed, which Fruugo collects from a private address.
Can I switch from another Fruugo app without losing my listings?
Yes. Upload the feed your old app was sending and Relay Sentry keeps the product IDs Fruugo already has, so your existing listings keep selling instead of being duplicated. It also copies the settings it can measure from that feed.
Does Relay Sentry use AI?
Yes, and it never changes anything on its own. Ask Relay AI is an assistant inside the app that answers questions about how Relay Sentry works and can look at your stuck orders, rejected listings and unmapped product types. Store reports have Relay AI write a review of your store with a task list. On the Catalog, Orders and Pricing pages it can suggest a better title and description for a rejected product, write a missing description, suggest which Shopify variant an unmatched Fruugo SKU is, and suggest sales from your recent orders. On the Welcome page it turns a few notes you write into suggested settings for free, and they are only saved when you press Save my settings. A suggested title or description only reaches your product when you click Apply to Shopify. It all runs on Anthropic's Claude, and because Relay Sentry doesn't store your customers' details, there is nothing of theirs to send it, unless a screenshot you choose to attach shows some.
What are AI credits?
Credits pay for the bigger AI jobs, such as a store report. Every store gets 50 to try, paid plans include a monthly allowance, and chatting with the assistant about how Relay Sentry works is free up to a daily limit. On a paid plan, once those are used, extra credits are $0.01 each on your Shopify invoice, up to a cap for each 30-day billing period that you approve with the plan on Shopify's own page; the free plan is never charged. A credit is only used once you have the finished result.
Does Relay Sentry store my customers' details?
No. A customer's name and address are passed from Fruugo into the Shopify order and are never saved in Relay Sentry's own database.
What happens if something stops working?
Add an email address under Order alerts in Settings and Relay Sentry emails you when a Fruugo order has been stuck for 15 minutes, listing the items it couldn't match. It also watches for orders nearing Fruugo's deadlines, shipments missing tracking, products that stop publishing and feeds that stop updating, and alerts our team when it finds one.
What does it cost?
Pricing isn't final yet. The projection is a free plan for up to 50 Fruugo orders a month and paid plans for more. Because Relay Sentry is set up privately, it isn't billed through your Shopify invoice, and we confirm your price with you before you start.
Want the details? Read the Fruugo integration guide.
Notes for Fruugo sellers
Not ready to talk yet? Leave your email and every two weeks we'll send one short note on a problem Fruugo sellers run into and how Relay Sentry fixes it.
We only use your email for those notes. Every email has an unsubscribe link, or ask us to delete it any time with the Contact us link at the bottom of the page.